By Bob West
In January, Meister Media’s PURE Intel™ platform published its initial report of December 2022 restricted-use product (RUP) applications for California agriculture, which also provides the first look at the most widely used brands by the state’s farmers for the entire year.
The PURE Intel+ and PURE Intel PCA databases include application information stemming from more than 2.9 million different applications of 3,390 unique brands by California farmers in 2022, and the data illustrates that many top brands can boast increased use in a year when overall application activity declined nearly 5% vs. the previous year. The following chart lists treated acreage for the 25 most widely used brands in terms of treated acreage in 2022, and our data shows an increase from 2021 for 11 of these brands (highlighted in green).
Roundup PowerMAX® was the most widely applied product in 2022 both in terms of the number of applications (50,549) and treated acreage (1.7 million). This marks the fifth consecutive year for Roundup PowerMAX atop this chart. Thirteen different suppliers have at least one brand on this list, led by CPS with its four brands (Activator 90, LI 700, MSO Concentrate with Leci-Tech and Liberate.)
Bob West is the Direct of Meister Media’s data business. For more information about this data or for more details about Meister’s PURE Intel+ and PURE Intel+ PCA (patent pending) products, contact him at 440-602-9129 or [email protected].
PURE Intel is a trademark of Meister Media Worldwide. PURE Intel+ PCA is patent pending.
About PURE Intel
Meister Media’s PURE Intel platform offers subscribers comprehensive insights into California’s specialty agriculture market by aggregating monthly crop protection product application data from approximately 20,000 California farms and providing that data through a user-friendly, web-based platform that enables subscribers to customize their data queries.