by Caleb Howard
The PURE Intel™ platform update through May has revealed a clear winner in Fungicide in 2025 market share through May. UPL’s Microthiol Disperss has claimed ~9% of the market (defined as share of treated acres) with the next nearest brand BASF’s Merivon Xemium Brand Fungicide carrying ~4% of the market.
Here are the top 5 brands so far:
| Brand | Treated Acres Through May 2025 | % Share of all Fungicide Treated Acres Through May 2025 |
| Microthiol Disperss | 775,960 | 8.5% |
| Merivon Xemium | 397,187 | 4.3% |
| Miravis Prime | 306,204 | 3.4% |
| Wilbur-Ellis Dusting Sulfur | 255,451 | 2.8% |
| Luna Sensation | 238,179 | 2.6% |
There has been a small decrease of approximately 3.5% in the overall fungicide market for 2025 through May. Fungicides treated 9.1 million acres in 2025 through the first reporting of growers’ pesticide use reports (PURs) compared to 9.4 million acres in 2024 during the January-May timeframe.
There has been an uptick in herbicide treated acres by 5% and an 8% uptick in insecticides treated acres through the first reporting. These two increases net more total treated acres than lost by the fungicides, so the total number of treated acres across all product categories through the first five months of 2025 represents a 3% year-over-year increase. In fact, the total number of treated acres reported by growers through May 31 represents the most since 2022 as crop protection activity in the Sunshine State continues recovering from the drought-driven declines of 2022 and 2023.
Caleb Howard is Meister Media’s Digital and Data Operations Manager. For more information about this data or for more details about Meister’s PURE Intel+ and PURE Intel+ PCA products, contact him at 440-602-9144 or [email protected]
PURE Intel is a trademark of Meister Media Worldwide.
About PURE Intel
Meister Media’s PURE Intel platform offers subscribers comprehensive insights into California’s specialty agriculture market by aggregating monthly crop protection product application data from approximately 20,000 California farms and providing that data through a user-friendly, web-based platform that enables subscribers to customize their data queries.