We are taking a YoY look at grapes through July to understand what pressures are impacting. There was a ~20% downtick in treated acres for grapes through July 2025 vs. 2024. This includes traditional table grapes, raisin grapes, and wine grapes. Four of the top five products used in 2025 (by treated acres excluding adjuvants) are sulfur products with the top product being UPL’s Microthiol Disperss. The only top 5 product outside of sulfur is Bayer’s Movento Insecticide-Miticide. How it looks in PUREIntel:
| Brand | Treated Acres | Percentage of Total |
| Microthiol Disperss | 1,804,601 | 10.0% |
| Wilbur-Ellis Dusting Sulfur | 1,259,410 | 7.0% |
| Integro Magic Sulfur Dust | 481,545 | 2.7% |
| Movento | 447,215 | 2.5% |
| Integro Magnetic Sulfur Dust | 361,767 | 2.5% |
The decline appears to be a part of an over-arching decline in YoY treated acres 2025 vs. 2024. We see a ~10% decline in treated acres across all product types excluding adjuvants. We anticipated seeing treated acres remain flat overall while seeing a big change in which products are in the top 5. This draws attention away from pressures causing these changes in treated acres as it appears to be more a more systemic change.
Caleb Howard is Meister Media’s Digital and Data Operations Manager. For more information about this data or for more details about Meister’s PURE Intel+ and PURE Intel+ PCA products, contact him at 440-602-9144 or [email protected]
PURE Intel is a trademark of Meister Media Worldwide.
About PURE Intel
Meister Media’s PURE Intel platform offers subscribers comprehensive insights into California’s specialty agriculture market by aggregating monthly crop protection product application data from approximately 20,000 California farms and providing that data through a user-friendly, web-based platform that enables subscribers to customize their data queries.